Peter Bright Photo by Alisha, Havana December 1999

After gaining a degree in Fine Art at Exeter College of Art, he worked in a design and print studio. Moving back home to rejoin, and finally run his family's Monumental business in Worcestershire. During 1998 he made a decision to sell this business to concentrate on the design aspect of the memorial trade and explore its possibilities on the Internet. In 2002/03 he went to Wolverhampton University to study painting. In 2004-2005 Peter enrolled at Bristol University to do a Msc. in Entrepreneurship. Also see www.optimiseduk.com

Mark Wakefield spent 15 years in advertising before leaving to start his own business. After briefly owning a retail outlet and a record label, he formed Stretch Marketing, a marketing and website design consultancy mainly specialising in the fashion and music business. Recently teamed up with Peter to build In Memory Of. See also www.StretchMarketing.com

Mark Wakefield Photo by Ronnie, Bromsgrove January 2000